Research on customer perceived value of third party logistics enterprise

Customer perceived value is the competitiveness source of third party logistics enterprise. Only providing customers with excellent perceived value, the TPL enterprise can improve its value and win in the fierce competition. The influence factors on customer perceived value of TPL include customer expectation, service quality, brand factor, and relation factor. From the perspective of customer perceived value, with the DEA method to evaluate the operational performance of TPL enterprise, the factors of perceived sacrifices can be understood as the input indexes, and the factors of perceived benefits can be understood as the output indexes. To the evaluation model above, the perceived sacrifices include perceived price and perceived risk, and the perceived benefits include perceived quality and perceived emotion. The TPL enterprise should enhance the management on customer perceived quality, perceived emotion, perceived price and perceived risk to achieve customer satisfaction and loyalty.