Investigating the factors influencing users´ continuance intentions towards online reservation

Author

Mouakket, Samar

Author_Institution

Manage. Inf. Syst. Dept., Univ. of Sharjah, Sharjah, United Arab Emirates

fYear

2013

fDate

7-8 May 2013

Firstpage

1

Lastpage

5

Abstract

Online reservation has increased significantly in recent years, yet research surrounding the intention to continue using this technology remains insufficient. This research examines the roles of hedonic value, satisfaction, utilitarian value, and subjective norms in motivating continuance intentions towards using online reservation in the United Arab Emirates. The results show that all the relationships proposed in this study are significant, with the exception of the relationship between hedonic value and satisfaction.

Keywords

Internet; customer satisfaction; electronic commerce; hotel industry; human factors; reservation computer systems; travel industry; Internet; United Arab Emirates; airline reservation; hedonic value; hotel reservation; online reservation; satisfaction; subjective norms; user continuance intentions; utilitarian value; Data models; Educational institutions; Electronic countermeasures; Load modeling; Mathematical model; Predictive models; Reliability; United Arab Emirates; expectation-confirmation model (ECM); hedonic value; online reservation; subjective norms; utilitarian value;

fLanguage

English

Publisher

ieee

Conference_Titel

Computer, Information and Telecommunication Systems (CITS), 2013 International Conference on

Conference_Location

Athens

Print_ISBN

978-1-4799-0166-1

Type

conf

DOI

10.1109/CITS.2013.6705709

Filename

6705709