Method in determining the logo design of Mobil Listrik Nasional (MOLINA) UNS II

Logo is one of the important pillars in imaging brands besides name and slogan. In most cases, logo designs chosen from several alternatives. Alternative designs can be resulted from a contest that has been held. Alternative designs can also be obtained from the internal design team. Problem arise when the selection of logo designs. This research purpose is to determined a mathematic model for choosing logo design. The criteria for selection was determined by literature review. Criteria weighted by pair wise comparison method. There are four criteria selected for producing high recognition logo: natural, harmony, elaborate and repetition. The weighting by using pair wise comparison taken and obtained the following weighted criteria, natural (27%), harmony (37%), elaborate (25%) and repetition (11%). Based on the calculation that have been conducted, there are three logos design with the highest score, which is the 4^th logo (5029,431), the 3^rd logo (4952,768) and the 2^nd logo (4938,502).