DocumentCode
690301
Title
Analysis of the B2C Online Travel in China: Using Mangocity.com as an Example
Author
Shuxia Dong ; Yi Zhou
Author_Institution
Sch. of E & M, China Univ. of Geosci., Wuhan, China
fYear
2013
fDate
14-15 Dec. 2013
Firstpage
110
Lastpage
113
Abstract
Online travel is a main developing direction of China´s tourism industry, as well as an important mean to participate in international competition. This paper, which uses Mangocity.com as an example, analyzes the marketing needs of the operating mode of B2C online travel. Considering the operating situation of Chinese tourism nowadays, the paper also discusses the future development of B2C online travel in China.
Keywords
Internet; electronic commerce; travel industry; B2C online travel; China; Mangocity.com; international competition; tourism industry; Companies; Industries; Internet; Market research; Search engines; Travel services; B2C; development analysis; online travel;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer Sciences and Applications (CSA), 2013 International Conference on
Conference_Location
Wuhan
Type
conf
DOI
10.1109/CSA.2013.32
Filename
6835558
Link To Document