DocumentCode :
695351
Title :
The Duality of Second Screens: A Phenomenological Study of Multi-platform Engagement and Service Experiences
Author :
Breidbach, Christoph F. ; Chandler, Jennifer D. ; Maglio, Paul P.
fYear :
2015
fDate :
5-8 Jan. 2015
Firstpage :
1432
Lastpage :
1441
Abstract :
Internet traffic from mobile devices surpassed traffic from traditional desktop PCs for the first time in 2014. Although users today access and experience digital services through multiple mobile and traditional devices simultaneously, little empirical research investigated the mechanisms driving this shift, or its implications for service innovation research and practice. Here, we report on a qualitative phenomenological study of multi-device use. Drawing on the emerging literature at the interface of service-dominant (SD) logic and service innovation, we conceptualize the individual devices used to access digital services as engagement platforms. We explore user behavior and experiences of digital entertainment services, and find that the perceived need to enhance or avoid elements of digital service experiences motivates users to switch between and/or supplement multiple engagement platforms with one another. We conceptualize our findings in two distinct theoretical models and delineate future research opportunities.
Keywords :
Web services; human factors; mobile computing; mobile handsets; telecommunication traffic; Internet traffic; SD logic; digital entertainment services; digital service experiences; mobile devices; multidevice use; multiplatform engagement; multiplatform service experiences; second screen duality; service innovation practice; service innovation research; service-dominant logic; Context; Entertainment industry; Games; Internet; Interviews; Switches; Technological innovation; Duality; Engagement; Second Screen; Service Experience;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
System Sciences (HICSS), 2015 48th Hawaii International Conference on
Conference_Location :
Kauai, HI
ISSN :
1530-1605
Type :
conf
DOI :
10.1109/HICSS.2015.174
Filename :
7069982
Link To Document :
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