E-commerce Concerns -- Latin American Factors in Transactional Websites

With the fast growth of the Latin America ecommerce industry, it is thus indispensable to design effective applications for e-commerce websites in a Latin American context, by taking into account cultural factors. In this paper, we conduct an empirical study of different platforms from an exponential business sector. This paper presents initial evidence in support of our argument that interfaces that display characteristics relevant to specific sides of four of Hofstede´s cultural dimensions increase usability for all users.