Mobile Cloud Computing to Provide Mobiquity as a Service on Telecommunication Vertical Clouds

Two of the most important drivers of current telecommunication markets are the development of Rich Communication Services (RCS) and cloud computing. The challenges of delivering these new services on a cloud-based architecture are not only on the technical side, they also concern the definition of feasible business models for all the involved agents and the definition and negotiation of proper service level agreements at different levels. This work proposes to provide telecommunication operators with cloud-based infrastructures capable of offering customers innovative and reliable rich communication services based on their phone numbers that cannot be replicated by the Internet competitors in terms of flexibility, scalability or security. This Obliquity as a Service model (MaaS) allows telecommunication providers to maintain relevance for their clients offering not only the common communication services (instant messaging, group communication and chat, file sharing or enriched calls services) but also a new kind of mobiquiotus services related to mobile marketing, smart places, Internet of Things or health care, exploiting all the competitive advantages associated to the development of a vertical cloud in a dynamic and heterogeneous ecosystem. In addition, the infrastructure layer needed to support the new proposed model is defined and a first prototype is deployed and evaluated with two real use cases.