Prospects and challenges for social media in Pakistan

Advanced and rapid developments in the field of computer and wireless technologies makes easy and possible to be a direct part of electronic media. Social media is an attractive, informative, useful, and approachable way to get information. In last few years, there is an increase observed in the smartphone, smart tablet, and wireless broadband market in Pakistan. It is because of the popularity of social media, its access, and usage in most of citizens. It is a positive prospect for the country, however; there are many issues are rising with the usage of social networking sites. In this paper, the social media technologies were and reasons behind the increase in usage of social media Pakistani netizens (Internet users) is discussed. Moreover, the challenges regarding social media such as cyber-crimes, cyber blackmailing, ethics, security and identity protection in Pakistan is discussed in this Paper.