Title :
It looks pretty from a distance? The role of familiarity in food perceived authenticity
Author :
Aiqiang Fang ; Weijian Zeng
Author_Institution :
Sun Yat-sen Bus. Sch., Sun Yat-sen Univ., Guangzhou, China
Abstract :
The goal of this study is to investigate the relationship between food consumption intention and different kinds of perceived authenticity empirically. Moreover, we studied the special roles of experiential and informational familiarity play in the relationship. The result of this study indicated that different kinds of familiarity will take effect on different paths. It´ important for the practitioners to take adapted marketing actions to meet the customers with different familiarity.
Keywords :
food products; adapted marketing actions; experiential familiarity; food consumption intention; food perceived authenticity; informational familiarity; Context; Decision making; Indexes; Market research; Reliability; Sun; Food authenticity; experiential familiarity; informational familiarity; objective authenticity; subjective authenticity;
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2015 12th International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-4799-8327-8
DOI :
10.1109/ICSSSM.2015.7170257
