Evaluation of the comprehensive strength of the listed companies in China´s cultural media industry

The rapid development of cultural media industry has become a new economic growth point of the national China´s economy. This paper utilizes multivariate statistical method, and carried carries out the factor analysis of 14 key financial indicators for 39 listed companies in 2013 of the China´s cultural media industry. Four common factors are extracted as: company scale merit factor, company profitability ability factor, company solvency factor, and company asset growth ability factor. According to the scores of each factor, this study calculates the comprehensive score ranking and other factor score ranking of the 39 listed companies, the obtained results are analyzed in detail. On this basis, the cluster analysis is conducted according to the listed companies´ comprehensive scores, these - the 39 companies can be divided into four categories, and each category is performed in deep analysis. Finally, this paper puts forward corresponding conclusions and recommendations.