Title :
Chinese firms´ international market entry to main participating countries of “One Belt One Road”
Author :
Yan Mengzhao ; Li Shumin
Author_Institution :
Int. Bus. Sch., Beijing Foreign Studies Univ., Beijing, China
Abstract :
This paper aims to explore the effects of country risk, national culture, and market size in relation to the possibility of Chinese firms´ entering main participating countries of “One Belt One Road”. Drawing on a sample of market entry decisions by 3748 different Chinese business groups to 52 “One Belt One Road” main participating countries, we find that country risk and national culture are uncertainty sources for Chinese firms´ international entry to “One Belt One Road” main participating countries, and market size takes mediating effects on the uncertainty sources.
Keywords :
cultural aspects; international trade; organisational aspects; risk analysis; Chinese business groups; Chinese firm international market entry; country risk; main participating countries; market entry decisions; market size; national culture; one belt one road; uncertainty sources; Belts; Companies; Cultural differences; Databases; Roads; Uncertainty; “One Belt One Road”; country risk; market entry; market size; national culture;
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2015 12th International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-4799-8327-8
DOI :
10.1109/ICSSSM.2015.7170340
