• DocumentCode
    736079
  • Title

    Dark side or insight? Yik Yak and culture on campus

  • Author

    Northcut, Kathryn M.

  • Author_Institution
    Missouri Univ. of Sci. & Technol., Rolla, MO, USA
  • fYear
    2015
  • fDate
    12-15 July 2015
  • Firstpage
    1
  • Lastpage
    5
  • Abstract
    This paper provides results from a pilot study of Yik Yak at one STEM-oriented research university in the Midwest. This paper reports on two aspects of the anonymous messaging app, Yik Yak: location-dependence and purposes for writing. Suggestions for improved research protocols are included.
  • Keywords
    cultural aspects; educational institutions; electronic messaging; mobile computing; STEM-oriented research university; Yik Yak; anonymous messaging app; culture; location-dependence; writing purposes; Electric shock; Encoding; Media; Psychology; Reliability; Twitter; Writing; Social media; disruptive technologies; qualitative research;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Professional Communication Conference (IPCC), 2015 IEEE International
  • Conference_Location
    Limerick
  • Print_ISBN
    978-1-4799-3374-7
  • Type

    conf

  • DOI
    10.1109/IPCC.2015.7235779
  • Filename
    7235779
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=736079