Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules—Constantinos C. Markides. (San Francisco, CA: Jossey-Bass, 256 pages, $19,77, 2008). Reviewed by J. L. Richet

This book is relevant to managers who want to understand the process of how new market space is created through business model innovation. By briefly explaining how the process has worked for new entrants into established industries, the book then focuses on how established firms can engage in business model innovation to proactively create new market space in their industry. It is not a lack of ideas or creativity that stands in the way of business model innovation; it is the inability to implement the innovation that results in failure. The key is to overcome the substantial organizational obstacles that stand in the way of business model innovation in established firms.