Requirements and psychology

Fulfilling your customers´ interests determines your market success, but how do you find these requirements effectively and efficiently? As simple as this question sounds, answering it in daily practice is difficult. Often, stakeholders are interviewed about their requirements or asked to write them down, but this approach rarely uncovers the real requirements that reflect a customer´s true interests or needs. We need a way of getting information about the customers´ core desires-conscious, unconscious, even subconscious. The hottest sellers are products that fulfill these desires. The author borrows some ideas from neurolinguistic programming which belongs to the field of psychotherapy and discusses the Requirements Engineering (RE)-Metamodel