• DocumentCode
    753102
  • Title

    Marketability and social implications of interactive TV and the information superhighway

  • Author

    Cronin, Geraldine

  • Author_Institution
    Cable AdNet, USA
  • Volume
    38
  • Issue
    1
  • fYear
    1995
  • fDate
    3/1/1995 12:00:00 AM
  • Firstpage
    24
  • Lastpage
    32
  • Abstract
    Despite the media hype, it is not yet known if the new digital technologies of multimedia, interactive television, and the information superhighway will ever be accepted by the mainstream marketplace. If the information superhighway and interactive television are accepted, both benefits and dangers are inherent within the system. Depending upon who finances and controls the network and its contents, the system could be one of increased democracy and activism or one of government regulation or commercial self-interest and exploitation. The system could be one of active communicators or one of passive consumers. The information superhighway could unify the nation and eventually the world, or stratify people into the information rich versus the information poor. It is crucial for all people to learn about and understand the technology and understand how it could affect their lives
  • Keywords
    government policies; human factors; information networks; interactive television; management of change; multimedia computing; social aspects of automation; wide area networks; government regulation; information superhighway; interactive TV; interactive television; mainstream marketplace; marketability; multimedia; social implications; Cable TV; Communication cables; Control systems; Multimedia systems; Optical fiber cables; Optical fiber networks; Social implications of technology; Telecommunication computing; Telephony; US Government;
  • fLanguage
    English
  • Journal_Title
    Professional Communication, IEEE Transactions on
  • Publisher
    ieee
  • ISSN
    0361-1434
  • Type

    jour

  • DOI
    10.1109/47.372390
  • Filename
    372390