Analysis: RFID - don´t believe the hype

RFID technology offers significant potential benefits to companies and therefore it will come as no surprise that there are a good many RFID trials underway. But the worrying news for those championing the technology is that these trials have delivered fewer benefits than expected, and the majority have not progressed to rollout, raising questions about the value realised. Companies need to look beyond the hype and understand the real value drivers in their business and use those to inform the RFID trials they undertake. RFID trials can also lead to high indirect costs. Civil liberty groups have challenged the degree to which companies can utilise personal data associated with RFID tags, causing customer concern.