The Web and corporate communication: potentials and pitfalls

Author

Ritzenthaler, Gary ; Ostroff, David H.

Author_Institution

Florida Univ., Gainesville, FL, USA

Volume

39

Issue

1

fYear

1996

fDate

3/1/1996 12:00:00 AM

Firstpage

16

Lastpage

22

Abstract

The World Wide Web has exploded as a means of corporate communications. The paper examines the technologies employed in using the Web, including software and hardware concerns, and the uses to which the organization can employ the technology. A case study of how the College of Journalism and Communications at the University of Florida developed and is using the Web provides additional illustration of the Web´s potentials for internal and external communication. The paper concludes with a brief description of organizational and legal issues which have been spawned by use of the Web

Keywords

DP management; Internet; business communication; business data processing; computer network management; legislation; network servers; Internet; World Wide Web; case study; corporate communication; external communication; legal issues; organizational issues; Computer networks; Educational institutions; Explosions; Hardware; Internet; Law; Legal factors; Online services; Publishing; Web sites;

fLanguage

English

Journal_Title

Professional Communication, IEEE Transactions on

Publisher

ieee

ISSN

0361-1434

Type

jour

DOI

10.1109/47.486043

Filename

486043