The Web and corporate communication: potentials and pitfalls

The World Wide Web has exploded as a means of corporate communications. The paper examines the technologies employed in using the Web, including software and hardware concerns, and the uses to which the organization can employ the technology. A case study of how the College of Journalism and Communications at the University of Florida developed and is using the Web provides additional illustration of the Web´s potentials for internal and external communication. The paper concludes with a brief description of organizational and legal issues which have been spawned by use of the Web