Multimedia goes corporate

Although many people may think of consumer multimedia as more exciting or cooler than corporate multimedia, the luxury of a more powerful and up-to-date platform often means the opposite is true. Many IT managers mandate a consistent desktop configuration, where the public/consumer Web is a morass of platforms and versions. In addition, although corporate multimedia is essentially utilitarian, it still must employ good design, pleasing aesthetics, and a certain degree of excitement. Effective corporate multimedia must be compelling, cost-effective, and productive. As a result, some great content and content models have emerged that merit attention from the research community; there is much to learn from both the successes and failures. The author distinguishes between multimedia as content and multimedia for conferencing.