Title :
Customers as co-designers
Author :
Berger, Christoph ; Piller, Frank
Author_Institution :
Adidas Salomon AG, Herzogenaurach, Germany
Abstract :
The authors explain how sports goods manufacturer Adidas Salomon mastered the challenges of mass customisation.
Keywords :
product development; supply chain management; Adidas Salomon; co-designers; innovative variant management; international sports shoe industry; market trends; mass customisation; new products; sports goods manufacturer;
Journal_Title :
Manufacturing Engineer
DOI :
10.1049/me:20030407
