IPTV: Reinventing Television in the Internet Age

The paper discusses that IPTV isn´t just about delivering digital television over Internet technology; it´s about reinventing television to better achieve the goals Sarnoff first articulated decades ago. It´s about developing a new medium that´s greater than the sum of its parts. It´s about creating a video- centric, next-generation Internet accessible on any device, be it mobile phone, computer, or HDTV, at any time and place the consumer chooses. It´s about leveraging the Internet´s power to better navigate the flood of content flowing our way. And it´s about reinventing television advertising from being an unwelcome interruption to being useful, relevant information that can help make our lives more productive and fulfilling.