Title :
The Influence of New Product Development Competitive Capabilities on Project Performance
Author :
Jayaram, Jayanth ; Narasimhan, Ram
Author_Institution :
Dept. of Manage. Sci., South Carolina Univ., Columbia, SC
fDate :
5/1/2007 12:00:00 AM
Abstract :
This paper investigates the relationships between new product development (NPD) competitive capabilities and project performance. Using data from a large sample of NPD projects, both direct and synergistic influences of new product development competitive capabilities on project performance are explored. The results support the claim of the synergy school that simultaneous pursuit of multiple competitive capabilities enhances NPD project success. For example, time-to-market and conformance quality were directly and significantly related to all measures of NPD project success. Also, the interactions of conformance quality and cost, conformance quality and time-to-market, and product cost and time-to-market were found to influence different measures of NPD project success. Implications of the results for theory and managerial practice are offered
Keywords :
organisational aspects; project management; time to market; NPD competitive capabilities; conformance quality; managerial practice; new product development; product cost; project performance; time-to-market; Acceleration; Costs; Educational institutions; Manufacturing; Niobium compounds; Product development; Project management; Quality management; Supply chain management; Time to market; Competitive capabilities; new product development; operations strategy;
Journal_Title :
Engineering Management, IEEE Transactions on
DOI :
10.1109/TEM.2007.893992
