Developing hi-tech industrial products for world markets

Author

Ayal, Igal ; Raban, Joel

Author_Institution

Fac. of Manage., Tel Aviv Univ., Israel

Volume

37

Issue

3

fYear

1990

fDate

8/1/1990 12:00:00 AM

Firstpage

177

Lastpage

184

Abstract

The innovation process for 81 industrial products developed and launched internationally by 55 Israeli electronic and chemical manufactures between 1980-5, was investigated. The performance of 25 preparatory marketing activities listed in the context of an innovation process model was studied. Factor analysis and cluster analysis were used to identify four total activity patterns. These patterns were found to be significantly correlated with economic success: best performers were the clusters identified as market guided developers and systematic planners. While the preparatory marketing activity patterns are related to firm characteristics market/product characteristics, and technological process characteristics, the major intercluster differences appear to arise from managerial practice and market strategy rather than external characteristics

Keywords

engineering; marketing; cluster analysis; economic success; factor analysis; firm characteristics; industrial products; innovation process model; market guided developers; preparatory marketing activity patterns; technological process characteristics; world markets; Chemical industry; Chemical processes; Chemical products; Consumer electronics; Electronics industry; Industrial electronics; Manufacturing industries; Manufacturing processes; Pattern analysis; Technological innovation;

fLanguage

English

Journal_Title

Engineering Management, IEEE Transactions on

Publisher

ieee

ISSN

0018-9391

Type

jour

DOI

10.1109/17.104286

Filename

104286