DocumentCode :
86503
Title :
Back from the brink
Author :
Davies, Sean
Volume :
8
Issue :
9
fYear :
2013
fDate :
Oct-13
Firstpage :
50
Lastpage :
53
Abstract :
Two major motorcycle brands came close to collapsing under financial pressure, but Triumph, through innovation, and KTM, through focusing on core competencies, have been resurrected.
Keywords :
innovation management; motorcycles; KTM; Triumph motorcycle; innovation management; motorcycle brands;
fLanguage :
English
Journal_Title :
Engineering & Technology
Publisher :
iet
ISSN :
1750-9637
Type :
jour
Filename :
6657862
Link To Document :
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