It´s not just about the technology

The communication technology space is a very positive environment, bursting with opportunities for entrepreneurs with the right approach. However, while fine technology is a good starting point, many fledging companies just don´t understand the business environment or develop competitive marketing strategies. Communication technology is fast-moving world in which technically skilled entrepreneurs can make their mark. But there are many pitfalls on the road to riches, which in this paper are discussed. Broadband has opened up related areas for the entrepreneur to expand into. What potential entrepreneurs need to remember that it is not just about developing a product. It is more about developing a product that consumers see value in owning