Creating online surveys: some wisdom from the trenches tutorial

With the advent of handy Internet building tools, online surveys are becoming a promising alternative to traditional paper- and mail-based surveys to collect data for survey research. While conducting online surveys has its advantages, it comes with a unique set of challenges. Leveraging our experience in developing multiple online surveys, we highlight some of the critical issues of the process. This tutorial provides insights to develop and conduct online surveys effectively. In a step-by-step process, we offer recommendations to researchers at various decision stages of developing an online survey, from initial planning through the final data-collection phase.