Title :
Measuring the Effectiveness of Technical Proposals and Marketing Effort in Military Electronics
Author :
Stolze, William J.
Author_Institution :
Stromberg-Carlson Div., General Dynamics Corp., Rochester, N. Y.
fDate :
6/1/1960 12:00:00 AM
Abstract :
A study was made of the bidding experience of Stromberg-Carlson in the military electronics field over the past six years. The methods of analysis and presentation are reviewed. A model of a military marketing organization is developed which can be used to measure the effectiveness of the various components of the marketing effort on a long-term basis.
Keywords :
Consumer electronics; Engineering management; Ethics; Injuries; Marketing management; Position measurement; Production; Proposals; Senior members; Writing;
Journal_Title :
Engineering Management, IRE Transactions on
DOI :
10.1109/IRET-EM.1960.5007538
