DocumentCode
956180
Title
The irresistible electronic message of the 1990s: a case study
Author
Lindeborg, Richard A.
Author_Institution
US Dept. of Treasury, IRS, Washington, DC, USA
Volume
36
Issue
3
fYear
1993
fDate
9/1/1993 12:00:00 AM
Firstpage
152
Lastpage
157
Abstract
Modern tools for sending the written word across distances have given communicators new ways to reach audiences within organizations and across organizational boundaries. The ways in which communicators must now rethink the sources of information available for their messages, the way they create messages, and the networks through which they distribute their messages are discussed. The steps that the US Department of Agriculture Forest Service went through when it created a unit to distribute information on public opinion to its managers in more than 900 field offices nationwide are outlined
Keywords
information dissemination; office automation; technical presentation; US Department of Agriculture Forest Service; audiences; electronic message; field offices; information distribution; managers; public opinion; sources of information; written word; Computer aided software engineering; Computer networks; Consumer electronics; Helium; Information resources; Market research; Postal services; Resource management; US Government; Writing;
fLanguage
English
Journal_Title
Professional Communication, IEEE Transactions on
Publisher
ieee
ISSN
0361-1434
Type
jour
DOI
10.1109/47.238056
Filename
238056
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