New Products

It is happening – the leaders in the computer industry are investing significant sums of money in planning the products which will be marketed in the early and mid-seventies. The present phase consists of market research – the evaluation of present and planned computer architectures, the competition, and the attitudes of the users. Product definition and market strategy phases then follow. Next will be the development phase which takes another; four to six months for some equipments, such as terminals, and upwards to two or more years for new computer systems. May or June should find design engineers and programmers busily occupied turning product definitions into a form which can be released to the model shop, and ultimately to the factory and sales force.