Malicious Interfaces and Personalization´s Uninviting Future

Being online isn´t as fun as it used to be. Online advertising increasingly intrudes, distracts, and interferes with accomplishing even simple tasks; purposely misleading menus make navigation confusing and unintuitive; and, far too often, the cost of getting to desired content involves divulging personal information that isn´t relevant to the task at hand. In short, malicious interface designs are propagating across the Web.