فعال سازي تصورات قالبي تلويحي به شيوه سرنخ دهي

The Activation of the Implicit Stereotypes Through the Priming Method

One of the fundamental subjects in social psychology is the study of stereotypes through the surveys which have been repeatedly studied. This sort of the human social behaviors can not he observed tbrough the application of the traditional assessment Automatically, as they influence on the individuals attitude, understanding their dynamics are of special importance. Such studies indicate the deep influence of implicit stereotypes on human relations. This article describes shortly the stereotypes, their implicit memory system that consists of implicit stereotype which are studied through the priming method and subsequently acknowledges the related researches relating to the stereotypes.