رابطه صفات شخصيتي (مدل پنج عاملي شخصيت‌) بازيكنان حرفه‌اي بسكتبال با ميزان غيبت آن‌

The comparison of "Product" element among Marketing Mix elements in the Football Pro-league of Iran

The main object of this study was to describe the condition of Product element among Marketing Mix elements (4PʹS) in the Pro-League of Iranʹs football.To achieve to developed countries in sport marketing and filling this gap between our country and the world is through increasing sport products to sending to external and internal markets. One of questions that all clubs managers are going to ask themselves is how they can develop football marketing? And what factors can help them? For this reason, this research is done by using marketing Mix elements which in necessary for researching in marketing in any fields (these factors are: Product-Place- Promotion and Price). But in this research we only consider Product factor in Pro-League of Iran and comparing in which South Korea & Japan. The sample was all of the Iranian, Korean & Japanese Directing managers in football Pro-League clubs who were 48 persons and all fill the related questionnaires. The result of this study shows that the most items are not in optimal situation by the clubʹs football managerʹs point of view. And Japan has a better situation rather than Iran and South Korea.