بررسي ميزان همنوايي بين متغيرهاي سازماني با راهبرد كسب و كار و ارتباط آن با عملكرد

Close Scrutiny of the Degree of Alignment Between Organizational Variables & Business Strategy in Connection With Performance

This study adopts a fitness landscape approach to test contingency hypotheses about the relationship between business strategy, degree of centralization, control systems, management information systems, and business unit effectiveness. The focal point of this approach, is the notion of contingent fit between strategic priorities and its contextual variables. Building on Kauffmanʹs N-locus, two-state additive fitness model, this study predicts that the degree of contingent fit, defined as the weighted sum of independent fitness contributions of each contextual variables, will have a positive interaction with business unit effectiveness. Based on a mail survey and personal interviews of 84 business unit managers of pharmacy and auto industry listed in Tehran Stock Exchange, this study indicates that the degree of contingent fit has a positive association with business unit effectiveness. Further analysis reveals that strategic priorities affect the types of control systems and management information systems used by the business units.