بررسي رابطه بين استراتژي توليدكننده محصول با ساختار زنجير ه تأمين (مطالعه موردي)

A Study of the Relationship Between Manufacturerʹs Strategy and The Supply Chain Structure (Case Study)

This research attempts to inspect the relationship between manufacturerʹs strategy and the supply chain structure in Motoghen company. For this reason, in statistic society, a study of the relationship between manufacturer strategy with hierarchy structure (push) and also, supply chain structure, relation of flexibility strategy (pull) with supply chain structure has been examined. This investigation is the kind of usage and measurement. The statistic society and research, are the managers of Tabriz Motoghen Co. and the sample, is the supply chain of the raw material and tools of that Company. Sample capacity of statistic society consists of about 30 people, selected randomly. The theories of this research tested by T-test on sample. The study of the result gained from the distribution of questionnaire on the basis of Triple Research Theory shows that, there isnʹt any relationship between the Manufacturer Product Strategy and hierarchy structure (push) but there is a relationship with the supply chain structure and, also between flexible product strategy (pull) and Supply Chain Structure.