تدوين طرح بازاريابي براي كتابخانه ها: ضرورتي اجتناب ناپذير كه از آن غلفت مي ورزيم

Designing the marketing Plan for Libraries: An Inevitable Necessity which we Neglect!

The present study investigative the role of marketing in libraries and the importance and necessity of a cohesive marketing plan to reach predetermined goals and objectives. In this research, according to main structure of marketing plan for non-profit organizations, general framework is designed for libraries and information centers. Also, this study investigates marketing principles, tactics, and strategies. On the basis of these, the final marketing plan for libraries and information centers is designed in four steps.