مديريت بدن و ارتباط آن با عوامل اجتماعي دربين دختران دانشگاه مازندران

Body Management and Beautifulness in Girl students of Mazandaran University

One of the main impacts of consumer society is body important ness .In new society people try to change the natural body to social body. In this research we try to indicate the social indicators which have more effects than these concepts. In this survey the girl students of Mazandaran University is being the statistic society (6000). We chose 400 girl students as our samples, According to the Cochran formula .We use cluster random sampling to select the students samples. Theoretical approach of this study depends on Fminism, Giddens, Goffman and Foucault perspectives. Face validity and Cronbach alpha are used for validity and reliability. The results of this research shows that direct factors: social pressure (r= 0.61), consumer factors (r=0.56) and mass media consumer (r=0.42) can explain 83 percent of the body management as a main dependant variable.